Privacy Policy

Effective Date: 25 May 2018

INTRODUCTION

SOOFRE takes privacy seriously – we are committed to keeping your personal information private. All personal data we collect is kept strictly secured, and is only used for the purposes described in this privacy policy.

This privacy policy applies to information collected through our websites and any information we collect offline (for example, if you talk to our customer services team).

WHO ARE “WE”?

When we talk about “we” (or “our” or “us”), we mean SOOFRE GmbH and all its wholly owned subsidiaries. We are based in Germany but we supply goods all over the world.

For European Union data protection purposes, when we act as a controller in relation to your personal data, Lukas Bunkowski is our representative in the European Union. You can contact him on privacy@soofre.com

WHAT IS “PERSONAL DATA”

Personal data is any data that could directly or indirectly identify you – this includes information like your name, address, telephone number and your email address but in some cases it may include less obviously identifying information, like your IP Address (see below).

WHAT DATA DO WE COLLECT

When you visit soofre.com or shop with us online, we collect information about you and your use of our website. We treat this information as falling into three categories: Customer Information, Usage Data and your IP Address.

Customer Information is the information you explicitly provide to us when you make an online purchase or sign up to receive our newsletters, including your:

  • Name
  • Email address
  • Shipping and/or billing address
  • Payment information

Usage Data is general information about how you interact with our website, such as:

  • which pages you visited on our website
  • how you came to the website (for example, by clicking on a link in a newsletter or from an advertisement)
  • which buttons or links you clicked
  • whether you have been to the website before

Whenever you visit a website (including ours), the computer from which the web pages are served (i.e. our web server) needs to know your computer’s public network address so it can send the requested pages to your browser. The public network address associated with your computer is called its “public IP Address” and is sent automatically each time you access any Internet website. From a computer’s IP Address, it is usually possible to determine the general geographic location of that computer but often not the specific computer and if multiple people use the computer not the specific user (although if your IP Address is unique to you and is published somewhere or if you later identify yourself while while using the same IP Address, it is possible that IP Address could identify you).

In the European Union, your IP Address is considered to be personal data, and we treat it accordingly.

HOW WE COLLECT DATA

Information you provide to us directly: When you shop with us online, we will ask you to provide personal data (such as your name and address) so we can fill your order. We may also ask you to provide personal data when you sign up for a newsletter, respond to a job application or an offer, join us on social media, take part in surveys or contact us for help. If you don’t want to provide personal data, you don’t have to, but it might limit your ability to do certain things on the website.

Information we collect automatically: When you visit soofre.com or shop with us online, we collect some information about you automatically, including Usage Data.

Some of this information is collected using cookies or other similar tracking technologies that have been placed by us or by third parties. For details of how cookies work, which ones we use and how you can control them, please see our cookie policy.

HOW WE USE DATA

Where we collect your personal data, we’ll only process it:

  • to fill orders placed by you, or
  • where we have legitimate interests to process the personal data and our interests are not overridden by your rights, or
  • in accordance with a legal obligation, or
  • where we have your explicit consent.

The main reason we use your personal data is to fill orders and to manage our relationship with you (for example, dealing with questions about products, returns and warranty claims).

We also use personal data for other purposes, including:

To communicate with you: this may include providing you with information you’ve requested or that we’re required to provide to you, that relates to changes to our website or policies, marketing communications in accordance with your preferences or to invite you to provide feedback or to take part in research we are conducting.

To support you: this may include dealing with any questions you have about our products, dealing with warranty claims or any issues relating to our goods or services.

To improve our website: we use Usage Data to help us understand the online behaviour of our customers, which helps us to focus our marketing activities and improve the services we provide on the website. Using web analytics on our website enables us to measure, collect, analyse and report on Usage Data for the purposes of understanding and optimising customers’ experiences on our website. We try to ensure that all Usage Data is anonymised (i.e. not referable to a specific person) unless we have your consent.

Geographical location information contained in Usage Data also enables us to tailor your experience on our website by displaying different content based on your location, such as providing content in your preferred language (where possible), showing local currency and pricing, and showing relevant advertising. Again, geographical location information is anonymised unless we have your consent.

To protect you: we use Customer Information and your IP Address to detect and prevent fraudulent activity when you want to make a purchase from us.

To market to you: we use Usage Data for remarketing (sometimes called retargeting) to better target our ads to interested customers. Retargeting uses cookies to identify visitors who visit a certain website and then doing something with that information, such as showing a particular brand of goods or services on other websites. So, after you have visited our website, you (or another user of your computer) may see SOOFRE ads on certain participating third party websites, such as on the Google Display Network and Facebook. This will only occur if you have agreed to us using non-essential cookies.

To analyse, aggregate and report: we may use the personal data we collect about you and other users of our website to produce aggregated and anonymised analytics and reports, which we may share with third parties.

HOW WE CAN SHARE YOUR PERSONAL DATA (AND HOW WE DON’T)

There will be times when we need to share your personal data with third parties. We will only disclose your personal data to:

  • handle payments securely (PayPal Inc. and Stripe Inc.)
  • distribute direct marketing materials that you have consented to receive (MailChimp)
  • connect to social networks (for example, Pinterest, Facebook, Instagram, Twitter and LinkedIn)
  • pay commission to affiliates
  • target advertising (for example, Google, Facebook, Instagram)
  • protect you and us against fraud

There also may be times when we are legally required to disclose personal data, such as to regulators, law enforcement bodies, government agencies, courts or other third parties where we think it’s necessary to comply with applicable laws and regulations, or to exercise our legal rights. Where possible and appropriate, we will notify you of this kind of disclosure.

We only share your Customer Information with third parties where it is either necessary to enable online transactions (such as PayPal) or where you have consented to receive direct marketing material (such as MailChimp).

Your personal data is never disclosed to third parties for remarketing or retargeting purposes.
SOOFRE never sells its email lists or customer information.

INTERNATIONAL DATA TRANSFERS

When we collect, process and share data in accordance with this privacy policy, it may be transferred to countries other than where you live. Our data hosting provider’s servers are located in the United States, and many of the third parties with whom we share data are also located in the United States.

When we do transfer data, we will make sure that there are safeguards in place to protect your personal data.

For individuals in the European Union (EU), this means that your personal data will be transferred outside of the EU. EU personal data will only be transferred to countries that have been identified as providing adequate protection for EU data (such as New Zealand) or to a third party where we have approved transfer mechanisms in place – this means that we have either entered into an appropriate Data Processing Agreement or by ensuring that the entity has appropriate data protection in place, including where the entity is Privacy Shield certified (for US-based third parties).

We also store backups of some data, including order details (which will include Customer Information) on our servers in Germany. We use appropriate technical and organisational measures to protect the personal data that we collect and process. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal data, including using the latest 256-bit SSL (secure sockets layer) encryption technology to protect your Customer Information when you purchase from our online store. SOOFRE also complies with the EU General Data Protection Regulation (GDPR) in relation to the proper use and storage of personal data.

RETENTION

How long we retain your personal data depends on what it is, what we need it for (for example, keeping track of your warranty rights) and whether we are legally required to keep it (for example, for tax). Once we no longer need to retain it, we will make sure your personal data is deleted or anonymised.

YOUR RIGHTS

Your personal data belongs to you, and you have the right to:

  • know what personal data we hold about you
  • make sure that all personal data is correct and up-to-date
  • ask us to correct any personal data
  • object to our continued processing of your personal data

If you no longer wish to receive any online communications, just let us know by clicking the ‘unsubscribe’ link at the bottom of the newsletter or other communication.

You can notify us if you no longer wish us to process your personal data, but we not that if you do so, this may mean that we can no longer provide our services to you.

You can contact us at any time by emailing privacy@soofre.com and we will respond to your request within one month.

If you have any complaints or concerns about how we manage your personal data, please contact us by emailing privacy@soofre.com. If you are in the European Union, you also have the right to complain to your local Data Protection Authority about the collection and use of your Personal Data.

For details of how to manage cookies, see our cookie policy

CHANGES TO THIS POLICY

We may revise this privacy policy from time to time as we add new features or as laws change. When we make changes to our privacy policy, they are reflected on this page and the a revision date will be noted at the top. Any revised privacy policy will apply to personal data, Customer Information and Usage Data we already have about you at the time of the change, and any such information created or received after the change takes effect. We strongly recommend that you periodically reread this privacy policy to see if there have been any changes that may affect you.

HOW TO CONTACT US

You can contact us by emailing privacy@soofre.com or please address your request to:

Soofre GmbH, Zionskirchstr. 66, 10119 Berlin, Germany.