Why Soofre?
Soofre stands for Sort Of Revolution. This is what we want to be: revolutionary.
“I love this bag! I just wish it wasn’t black, but red, and its details weren’t silver but gold…”
Sounds familiar? Well, we decided to put an end to this situation.
At Soofre, you can now make your wildest dreams come true. You can choose one of seven models and finally design a bag the exact way you want it. Leather types, colors, lining, edge painting, monogram, even the color of the zipper… it’s all in your hands.
But we’re not the first people to start a revolution. We just joined the club.
We have mentally teamed up with world famous revolutionaries who have accomplished memorable things throughout different eras of history. That’s how our bags became namesakes of Charlie Chaplin, Jeanne d’Arc, Tamara Bunke, Angela Davis, Sophie Scholl, Marlene Dietrich, Frida Kahlo or Anna Pavlova.
Of course, every bag fits their patron. Our goal was to design every single namesake bag in a way we think would flatter the person it was named after. If one of our chosen revolutionaries were to wear one of our bags, we’re sure it would be their respective namesake.
With your Soofre piece, we want you to feel empowered, inspired, and proud of yourself. No matter what you decide your bag to look like, the revolution starts with the model you choose.
Become part of the revolution now!
There is only one person in the world who knows what you really need. That person is yourself.
— LANA SHUGANOVA, FOUNDER OF SOOFRE
Our
Manifesto
Your personality makes you authentic.
Your soul makes you human.
Your mind is where your beauty resides, where your creativity lies, and where your power is the strongest.
Great minds think alike, but unique minds deserve unique companions.
In every moment, every second, every minute, you are your own designer.
Only you know what’s right for you.
Dare to demand it.
Be bold. Be wild. Be authentic. Be free.
Be part of the revolution.
